Even though the epidemic has caused a drop in attendance at movie theaters, businesses like AMC still need to make money. In the event that investing in meme stocks is not a viable option for generating revenue, why not put a large room with a large screen and a number of chairs to good use?
The Zoom Rooms concept will be introduced by AMC Theatres in 2019, in partnership with Zoom. You travel to the theater in order to take part in a Zoom meeting with representatives from your organization. If you want to attend a meeting with employees who are located in different parts of the country but are all at the same AMC cinema, then you will need to make the trip to the movie theater. You might even get some complimentary popcorn if your company does not experience a shortage of finances.
These theaters, which have seating capacities ranging from 75 to 150 people, will be accessible for blocks of time with a duration of three hours.
According to Adam Aron, CEO of AMC Theaters, "AMC offers an abundance of appealing theaters in conveniently positioned venues in city after city after city, each with large seating capacity, particularly during daylight hours on weekdays when most meetings take place." "Because AMC's Zoom Rooms allows us to participate in the multi-billion [dollar] market for corporate and other meetings, our capabilities have been significantly expanded."
Although it may be funny to imagine a solitary individual making a Zoom call while sitting by themselves in a dark movie theater, this is not the situation that is taking place. Because the purpose of this technology is to connect people who are located in different places, a team headquartered in New York may get together at one theater in order to catch up with a team based in Los Angeles at another theater.
When there are dozens of people jammed into a theater, it is difficult to tell who is speaking because there is no clear way to identify them. Aside from the movie theater popcorn, it seems like it would be a technological nightmare to figure out how to actually conduct a meeting in such a manner... It's possible that working from home and sending popcorn in non-perishable bags to your team would be the more convenient alternative.
According to a press release issued by AMC Theatres, "As hybrid work becomes more common in the United States, Zoom Rooms at AMC will enable companies and other entities with decentralized workforces and customer bases to bring people from different markets together at the same time for cohesive virtual and in-person events and meeting experiences."
It's almost as if someone put a bunch of publicly traded companies in a hat, drew two of them out at random, and then challenged them to come up with some kind of innovative partnership.
Because of a once-in-a-lifetime catastrophe, AMC's core business was made irrelevant during the pandemic, and the company faltered as a result. Even though more people have access to vaccines, audiences are not returning to the theaters in the numbers that the studio had anticipated.
This week, AMC revealed that it had a quarterly loss, despite the fact that their quarterly income had increased. In the meantime, despite the notable slowdown in the rate of its progress, Zoom is working to expand its functionality by adding features like as email and calendar access.
AMC Movies Theatres Reopened on Wednesday
Reopening of the Cinemark-run Century Theatres as the AMC Evanston 12 AMC Theatres announced on Wednesday, November 9, that the Century Theatres reopened as the AMC Evanston 12 on Wednesday, November 9, in the Church Street Plaza complex.
AMC Chief Operations and Development Officer Dan Ellis stated in a news release on Tuesday that the company is "delighted to reintroduce the AMC experience to Evanston" and that customers in the surrounding area will once again be able to enjoy their movies on the large screen at this popular location.
"With the holiday movie season just around the corner and some of the year's most anticipated films preparing to reach theaters, now is the perfect time for folks living in the Evanston area to make their way back to AMC Evanston 12," the theater's website states.
According to AMC, showtimes will be made available online beginning on Wednesday and continuing through the remainder of the weekend.
According to a news release issued by AMC, the company is currently in the process of renovating the concession area, which, once finished, will feature a MacGuffins adult beverage concept.
The team from RoundTable paid a visit to the theater complex on Monday, one day before the official announcement of the reopening, and got a sneak glimpse into the lobby.
The following AMC post was discovered by some Evanston locals on Monday while scrolling through their Facebook feeds:
On Monday, the door was open, but the business was closed. Present were three persons there, and one of them said, "No announcement today." Girard observed that there appeared to be no more construction workers, but there was no fragrance of popcorn as of yet.
According to AMC, "coming attractions" will become "currently playing" on Wednesday.