Voluum is a web-based tracking and analytics platform for online marketers and media buyers. It allows users to track, analyze, and optimize their marketing campaigns across multiple platforms, including web, mobile, and social media. With the platform, businesses can gain greater visibility into the performance of their campaigns and make data-driven decisions to optimize their ROI.
Voluum is intended for businesses of all sizes, but is particularly well-suited for digital marketers, affiliate marketers, and media buyers who want to gain better insights into their campaigns and optimize their ROI. With a pricing starting from $69/month, it's an affordable option for businesses looking to invest in a high-quality tracking and analytics platform.
Features of Voluum
Voluum offers a wide range of features that can help users track, analyze, and optimize their campaigns across multiple platforms. Some of the key features offered by Voluum include:
Real-time tracking and reporting: Voluum offers real-time tracking and reporting, allowing users to view the performance of their campaigns in real-time. With data-driven reports on key metrics such as clicks, conversions, and revenue, users can optimize their campaigns and maximize their return on investment.
Tools for campaign optimization: Voluum offers a variety of tools that enable customers to identify areas for improvement and make data-driven decisions to increase conversions and maximize ROI. Using the A/B testing feature, for instance, users can compare different versions of their landing pages to determine which version performs best.
Voluum includes fraud detection capabilities that can assist users in identifying and eradicating fraudulent activity. This can have a substantial effect on the performance of their campaigns, as fraudulent activity can skew data and result in poor decisions.
Voluum integrates with multiple ad networks and platforms, allowing users to easily connect their campaigns and obtain a more comprehensive view of their performance. The software integrates with multiple advertising platforms, such as Google Ads and Facebook Ads.
Customizable dashboards and reports: Voluum enables users to personalize their dashboards and reports, enabling them to create a view of the data that is most pertinent to their business. This facilitates user access to the necessary information for making data-driven decisions.
Voluum provides API access, which can be utilized for additional analysis and automation. This is useful for businesses that wish to integrate Voluum with other platforms and tools.
How to Use Voluum
Using Voluum to track, analyze, and optimize your marketing campaigns is a straightforward process. Here are the essential first steps:
- Register for an account on Voluum. You can choose from various pricing plans to suit your needs, and you can also take advantage of the free trial to test the software before committing to a plan.
- Set up your campaigns. Once you've logged into your account, you can create new campaigns and set up tracking links for each of them. You can also set up custom domains to use for your tracking links, if desired.
- Configure your campaign settings. Voluum allows you to customize various settings for each campaign, such as the redirect and postback URLs, the traffic source, and the offer. You can also add notes to your campaigns to keep track of important information.
- Track your campaigns. Voluum's real-time tracking and reporting features enable you to monitor the performance of your campaigns in real-time. You can view detailed reports on key metrics such as clicks, conversions, and revenue, and make adjustments to your campaigns as needed to optimize performance.
- Optimize your campaigns. Voluum's optimization tools can help you identify areas of improvement and make data-driven decisions to boost conversions and maximize ROI. For example, you can use the A/B testing feature to compare different versions of your landing pages and see which one performs best.
- Use the dashboard and reports. Voluum offers customizable dashboards and reports, so you can create a view of the data that is most relevant to your business. The software also offers API access, which can be used for further analysis and automation.
- Integration. Voluum integrate with various ad networks and platforms, which makes it easy for users to connect their campaigns and gain a more comprehensive view of their performance. This can help users to make more informed decisions about how to optimize their campaigns and achieve better results.
Limitations of Voluum
Complexity: Some users have reported that the software can be quite complex to use, especially for those who are new to tracking and analytics. It may take some time to properly comprehend and utilize all of the functions correctly.
Limited Integrations: Voluum integrates with a wide range of ad networks and platforms, but it doesn't integrate with all platforms. Some users may require extra tools to achieve full integration with their existing infrastructure.
Limited Support: Some users have reported that the customer support provided by Voluum can be limited, especially for those who are on lower-tier pricing plans.
Limited Automation: While Voluum offers some automation features, it doesn't have as many automation options as some other tracking and analytics tools. For those seeking a more automated approach, this may be a disadvantage.
Limited Data Retention: Voluum has a limited data retention, it only keeps data for 90 days, for users who are looking for a longer data retention period, it may not be a suitable option.
It's important to consider these limitations when evaluating whether Voluum is the right tracking and analytics tool for your needs. It may be beneficial to test the software before committing to a plan and also compare it with other options available in the market.
Alternatives to Voluum
ClickMeter: This is a web-based tracking and analytics platform that allows you to track and optimize your marketing campaigns across multiple channels. It offers real-time tracking and reporting, A/B testing, and a wide range of integrations with popular ad networks and platforms.
RedTrack: This is a cloud-based tracking and analytics platform that offers real-time tracking and reporting, campaign optimization tools, and fraud detection. It also includes a wide range of integrations with popular ad networks and platforms, and it offers a free trial.
FunnelFlux: This is a web-based tracking and optimization platform that offers real-time tracking, A/B testing, and campaign optimization tools. It also includes fraud detection, and it offers a wide range of integrations with popular ad networks and platforms.
AdsBridge: This is a web-based tracking and analytics platform that offers real-time tracking, campaign optimization tools, fraud detection, and a wide range of integrations with popular ad networks and platforms.
Binom: This is a cloud-based tracking and analytics platform that offers real-time tracking, campaign optimization tools, fraud detection, and a wide range of integrations with popular ad networks and platforms.
Clicky is a web-based analytics tool that provides real-time tracking and reporting, A/B testing, and several connectors with leading ad networks and platforms.
All of these alternatives offer similar functionalities as Voluum, you should evaluate each one based on your specific needs, budget, and the integrations they offer with your current tools and platforms.
Why Should I choose Voluum
There are several reasons why Voluum may be an ideal choice for your online marketing needs:
Comprehensive tracking and analytics: Voluum offers real-time tracking and reporting capabilities, which allows you to see how your campaigns are performing in real-time. With precise analytics on key metrics such as clicks, conversions, and revenue, you can optimize your campaigns and maximize ROI by making data-driven decisions.
Campaign optimization tools: Voluum includes a variety of tools that can help you identify areas of improvement and make data-driven decisions to boost conversions and maximize ROI. For example, you can use the A/B testing feature to compare different versions of your landing pages and see which one performs best.
Fraud detection: Voluum has the capability to detect fraudulent activity, which can have a significant impact on the performance of your campaigns. With precise analytics on key metrics such as clicks, conversions, and revenue, you can optimize your campaigns and maximize ROI by making data-driven decisions.
Integration: Voluum integrates with various ad networks and platforms, which makes it easy for users to connect their campaigns and gain a more comprehensive view of their performance.
Customizable dashboards and reports: Voluum allows you to customize your dashboards and reports, so you can create a view of the data that is most relevant to your business. This facilitates your access to the information required to make data-driven decisions.
API access: Voluum offers API access, which can be used for further analysis and automation.
Affordable: Voluum offers a range of pricing plans to suit your needs, starting from $69/month, and there is also a free trial available to test the software before committing to a plan.
Ease of use: Voluum is easy to use, with an intuitive interface, and can help you gain a more in-depth understanding of your campaign performance, so you can make data-driven decisions to improve results.
Overall, Voluum is a powerful and feature-rich software that can help online marketers and media buyers optimize their campaigns and maximize their ROI. With the comprehensive tracking and analytics, campaign optimization tools, fraud detection, integration, customizable dashboards and reports, API access, affordable pricing, and ease of use, it is a great option for businesses looking to invest in a high-quality tracking and analytics platform.
FAQS
Q: What is Voluum?
A: Voluum is a web-based tracking and analytics platform for online marketers and media buyers. It allows users to track, analyze and optimize their marketing campaigns across multiple platforms, including web, mobile and social media.
Q: What Features Does Voluum Offer?
A: Voluum offers features such as real-time tracking and reporting, campaign optimization tools, fraud detection, integrations with various ad networks and platforms, customizable dashboards and reports, and API access for further analysis and automation.
Q: Who Should Use Voluum?
A: Voluum is intended for businesses of all sizes, but is particularly well-suited for digital marketers, affiliate marketers, and media buyers who want to gain better insights into their campaigns and optimize their ROI.
Q: How Much Does Voluum Cost?
A: Voluum is a paid software, with pricing starting at $69/month.
Q: Are there any alternatives to Voluum?
A: Yes, there are several alternatives to Voluum that you can consider, such as ClickMeter, RedTrack, FunnelFlux, AdsBridge, Binom, Clicky. It is essential to examine each one based on your unique requirements, budget, and the integrations they offer with your existing tools and platforms.
