According to Statista, Instagram is the fourth most popular social media platform in the world, with up to 1.28 billion users worldwide. That is predicted to grow up to 1.44 billion users in 2025! That’s a pretty big number, especially if you are running a business and looking to build your customer base.
We think that Instagram provides an excellent opportunity to reach your target audience and grow your brand, which is why we’ll provide you with details on how you can grow your business in this guide. So, buckle up!
But first, you need a reliable internet connection to maintain the online presence of your brand. On that note, we recommend trying Xfinity internet since it offers amazing internet services. for that, you can try calling the Xfinity customer service number to sign up for fast and reliable internet plans for businesses at affordable rates.
Now that your gateway to Instagram is all sorted out, let’s check out the following steps to maintain your online business on Instagram:
Set Up Your Business Profile
The first step includes creating a business profile on Instagram. This profile is different from the personal profile that everyone normally uses because it gives you access to various features that you can utilize for managing the online presence of your business.
One of these features is Instagram Insights, which provides you with valuable data on your followers and their engagement with the content that you post. Additionally, the Instagram business profile also allows you to add contact information and a call-to-call action (CTA) button, making it easier for potential customers to reach out to your brand.
Optimize Your Bio
Your Instagram Bio is the first thing that potential customers will see when they visit your business profile. Hence, you need to make sure that your bio accurately represents your brand and clearly communicates your brand’s objectives and values. You could also consider including a CTA in the bio so that visitors can quickly perform specific actions such as visiting your website.
Create High-Quality Content
Since Instagram is a visual platform, it is important that you essentially focus on the quality of the content that you post. Your posts should be visually appealing as well as align with your brand’s aesthetic. Your images and videos should be high-quality or you can also consider incorporating user-generated content to add authenticity to your brand.
Hashtags are powerful tools that have been used on social media platforms to increase reach, such as Twitter, Facebook, etc. along with Instagram. You can also use that to your advantage. Use relevant and popular hashtags on your Instagram posts to increase your brand’s visibility and reach a broader audience.
You can also create your own branded hashtags and encourage followers to share their content using your hashtag, WHILE they are using your products or services.
Instagram users are addicted and are scrolling through the app regularly. We believe that consistency is the key to building a strong presence of your brand on Instagram. Post consistently and at optimal times to reach your target audience.
The most popular time to be posting on Instagram is between 6 am-9 am, 12 pm-2 pm, and 5 pm-7 pm throughout the day. Or you can use the Instagram Insights feature to determine when your followers are most active and then schedule your posts accordingly.
Engage Your Audience
If someone comments on your post or sends you a DM, ignoring them is the worst thing you can do for your brand. Because your followers want to know that your brand cares about them.
Take the time to respond to comments and DMs and engage with your Instagram followers through likes, comments, and shares. Use Instagram Stories to interact with your followers and also post behind-the-scenes glimpses of your brand to keep your followers connected.
Collaborate with Influencers
If you manage and build your brand’s presence on Instagram, you need to take advantage of influencer marketing because it has become a popular way to reach your target audience. Influencers have a large following, amounting up to 10,000 and going up to 1 million and that can help your brand to reach a broader audience and create brand awareness. Find influencers that align with your brand values and have a significant following in your target audience.
Utilize Instagram Ads
Instagram offers various advertising options that can help you to reach a broader audience and promote your products and services. Posting ads will create awareness for your brand since more and more Instagram users will be able to see your content on their screens and learn about your products and services. You can run ads in various formats, including images, videos, and carousel ads, and also target specific demographic and interests.
Analyze Your Results
It’s also essential to keep tracking your results and analyzing Instagram strategy’s effectiveness. Use the Instagram Insights tool to measure engagements, reaches, and follower growth. You can also use this data to refine your strategy and improve your results.
Instagram definitely offers your brand a powerful platform to promote your products and services and reach your target audience. By following the tips that we have mentioned above, you should be able to build a strong presence of your brand on Instagram and grow your business.
Remember to focus on creating high-quality content, engaging with your audience (i.e. not ignoring their comments and messages on DMs), and then finally analyzing results to refine your strategy and achieve success for your brand.